1	How to drive traffic to your website Phil Bradley 26^th February http://www.philb.com
2	URL Register several URLs for any names that visitors may wish to check – http://www.easyspace.com is good for this. Register names that describe what your company or organisation does. People may try viewing these. An example is http://www.cheapflights.co.uk Add redirectors to your main site. http://www.topsitelistings.com/news/choosing-domain.php
3	Content Create content that a search engine will relevance rank highly. Your aim should be to have your site on the first page of results – Google research has shown that most people do NOT look beyond the first page of results. How many words do people search for?
4	Content Research from OneStat shows that most people only search for 2 words: http://www.onestat.com/html/aboutus_pressbox27.html Emphasis 2 or 3 keywords per page. These should be placed in hotspots on the page, to attract search engines.
5	"Title Element:" Title Element: http://tinyurl.com/24tyo Repeat keywords on the page http://tinyurl.com/2abjz Create doorway pages to emphasis important keywords Take into account keyword density Links. The more links the better. Have lots of links. Oh, and did I mention links? Link:www.philb.com http://tinyurl.com/23oeh
6	"Concentrate on links with a..." Concentrate on links with a high page rank. The Google toolbar is useful for this. Compare the number of links you have with your competition http://www.marketleap.com/publinkpop/ Try NOT to provide reciprocal links http://www.philb.com/spamex.htm Get your keywords into the linking text
7	"Position of keywords on the..." Position of keywords on the page In the <H1> to <H6> headers http://www.philb.com Proximity of keywords Keywords in the first 25/250 words on the page Meta tags Update your content to encourage search engines to return to your site and re-index it
8	"Add your site to as..." Add your site to as many search engines as possible Free submission and Paid submission http://insite.lycos.com/inclusion/searchenginesubmit.asp?co=atw Pay attention to http://www.yahoo.com and the Open Directory Project at http://www.dmoz.org Check to make sure you’re still there! Check your position http://www.googlerankings.com/
9	Paying for advertising Google: Minimum spend: $30,000 over three months, with at least $10,000 per month for their premium service Google AdWords: Only a US$5 activation fee No minimum spending or time commitment Daily budget and maximum cost-per-click (CPC) that you set (5 cents USD to US$50), so you'll never spend more than you want Targeted advertising to reduce unwanted clicks https://adwords.google.com/select/pricing.html
10	Usability The Poynter Insitute study on how people read web pages shows: Text attracts the eye before graphics Users prefer straight headlines rather than humour Users will scroll down, but dislike hunting for information Users look in the middle of the page, then top left, left side and finally the right side
11	Design issues
12	"http://www.emojo.com/News/Index.cfm?ccs=93&cs=499" http://www.emojo.com/News/Index.cfm?ccs=93&cs=499 Other conclusions: Usable websites need clear and consistent interfaces Users prefer scanning and scrolling, not clicking Certain elements need to be in the same place Users are overly sensitive to graphics Text headings are preferable to icons
13	Site Navigation Site maps. Less than 50% of websites have them. Excellent for finding what the user needs. http://www.useit.com/alertbox/20020106.html Search box http://www.useit.com/alertbox/20010513.html http://www.philb.com Clear links, using text, not images
14	Alerting people to your existence Send out press releases http://www.internetnewsbureau.com/ http://www.prweb.com/ http://www.click2newsites.com/press.asp http://www.webpromote.com/ Identify and target newsletters http://www.freepint.com Discover appropriate ‘What’s new?’ resources
15	"Neat new stuff" Neat new stuff http://www.marylaine.com/neatnew.html USA Today http://www.usatoday.com/tech/webguide/front.htm Gateshead Libraries Et Cetera http://www.libraryweblog.com Librarians’ Index to the Internet http://www.lii.org/search/ntw Participate in webrings http://www.oxted.surrey.sch.uk/ring/main.htm Post to newsgroups (not marketing messages however!)
16	"Create a viral marketing campaign" Create a viral marketing campaign http://www.theviralfactory.com/
17	Getting people back Add new content regularly Provide factual information, not marketing fluff Make it easy to find you again Favourites Favicons (http://www.favicon.com/ ) Create a weblog for your site http://www.philb.com/blog/blogger.html
18	"Add a news section to..." Add a news section to your site http://www.londonchamber.co.uk/
19	Involve people in your site Discussion points, bulletin boards, topics. http://news.bbc.co.uk/1/hi/talking_point/default.stm Quizzes http://www.gallup.com/ Polls http://tinyurl.com/2ovob Competitions http://www.bbc.co.uk/wiltshire/competitions/index.shtml
20	"Set up an opt in..." Set up an opt in mailing list Get them to suggest links – create a launchpad site http://www.philb.com/countryse.htm Allow them to use a page on your site as their home or start page Have a chat room ParaChat at http://www.parachat.com/
21	Useful Utilities Agent webranking http://www.agentwebranking.com Customise your 404 error message http://www.plinko.net/404/custom.asp Web Position Gold http://www.web-positiongold.com/ Hosted scripts http://www.hostedscripts.com/
22	"Search engine simulator" Search engine simulator http://www.delorie.com/web/ses.cgi CGI resources http://cgi.resourceindex.com/ Dr Watson http://watson.addy.com/ JavaScripts http://webdeveloper.earthweb.com/webjs/ Search engine submission http://www.submit-it.com/
23	Contact details My website: http://www.philb.com Email: philb@philb.com Phone: 01277 650 568 Training, talks, demonstrations from an hour to a day Search Engine Optimisation