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Wednesday, November 16, 2005

 
Google Analytics is another interesting new feature from Google. It seems to be a statistics and tracking package (free) that allows you to see which keywords perform on your site, and which ones don't. The idea is that it allows you to focus your marketing resources on campaigns and initiatives that deliver ROI. In order to use it you need to sign up, paste some code on your site and sit back and check the results. I've added it to a couple of pages on my site and I'll report back with more information when I've got it.

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