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Wednesday, September 28, 2005

 
An article in Yahoo! News reports that in a survey of taxi drivers, pub landlords and hairdressers 90% didn't know what a podcast was and more than 70% don't know what blogging is. (They confused it with dogging, an entirely different activity that I really don't need to go into.) This is apparently a 'real wake-up call' for the industry. They could have saved themselves some money and just asked me - I'd have given them a fairly close estimate. To be honest, I'm surprised the numbers are not higher; blogging is still not taken seriously in the UK, and virtually no-one on the courses that I run have heard of it. Indeed, I've been offering courses on blogging since Autumn 2003 and the take up has been minimal; indeed, 2 courses that I was going to run in conjunction with CILIP have been cancelled due to lack of interest. It's hard to get people interested when they have no idea what they're supposed to be interested in, and even when people have heard of blogging they assume that it's all about daily diaries written by angst ridden teenagers. It's going to be another 2 years or so before Brits catch up I think.

Comments:
I couldn't agree more. I also find (as highlighted by your course experience) that awareness among the UK LIS fraternity is still very low too - the amount of librarian's blogging is proof of that; which is why I recently posted on why UK Info workers should be blogging.
 
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